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A2 Syllabus
Unit 3: Strategies for Success
Financial Strategies and Accounts - financial information, measuring performance, financial decisions
Marketing Strategies - analysing markets, devising marketing strategies.
Operations Strategies - location, R & D, improving operational efficiency
Human Resource Strategies - workforce planning, measuring performance, adapting organisational structures, employee relations.
Unit 4: The Business Environment and Change
External Influences - the effects of changes in the economic, political, legal, social and ethical; corporate culture; risk strategy; change management and responses of organisations.
Leadership, Corporate Culture, Ethics - leadership styles, role of leaders in responding to change, corporate culture.
Managing Change - planning for change, corporate strategies, managing change, decision making.
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